MARKETING COURSES (MKTG)

MKTG 112 - PRINCIPLES OF MARKETING

This course studies the business activities involved in planning, pricing, promoting, and distributing want-satisfying goods and services to present and potential customers.

3 Credit Hours (TC) - Lecture Hours: 3 Laboratory Hours: 0

MKTG 115 - RETAILING

This course is a study of topics which include: development and present status of the retailing structure, analysis of major store functions, buying, selling, advertising, sales promotion, store operation activities, accounting control, and employment opportunities.

3 Credit Hours (OC) - Lecture Hours: 3 Laboratory Hours: 0

MKTG 200 - ADVERTISING

This course will study all forms of paid, nonpersonal communication by which an advertiser presents and promotes ideas, goods, and services. The course will include coverage of the economic and social role of advertising, customer research, selection of advertising appeals, media decisions, the creative process, evaluative research, and retail advertising.

3 Credit Hours (OC) - Lecture Hours: 3 Laboratory Hours: 0

MKTG 201 - SALES

This course presents basic principles underlying the sales process. The basic philosophy is to promote understanding of the salesperson's obligation to self, the company, the customer, and society.

3 Credit Hours (OC) - Lecture Hours: 3 Laboratory Hours: 0

MKTG 202 - CONSUMER MARKETING

Prerequisite: MKTG 112 with a grade of "C" or better. This course provides a comprehensive understanding of consumer buying behavior that guides marketing management decisions. The focus of the course will be directed toward the application of principles, concepts, and activities that influence buying transactions and generate consumer satisfaction.

3 Credit Hours (OC) - Lecture Hours: 3 Laboratory Hours: 0

MKTG 207 - EVENT PLANNING

This course presents the basic principles underlying event planning. Topics covered include: professional meeting management, including conventions, trade shows, special event planning, meeting planners, meeting sponsors, meeting suppliers/facilities, and meeting service providers.

3 Credit Hours (OC) - Lecture Hours: 3 Laboratory Hours: 0

MKTG 260 - MARKETING INTERNSHIP

Prerequisite: Admission to the Marketing Program and department approval, and the completion of twelve semester hours of business or business-related program courses. This course involves student trainees who are employed at an approved training station with a program of training scheduled by joint agreement of the student, supervisor, and program coordinator. Special assignments including in-house projects, case studies, and/or supplementary reports are required. This course may be repeated two times.

3 Credit Hours (OC) - Lecture Hours: 1 Laboratory Hours: 15